Air Niugini is pleased to announce the rebranding of its esteemed Executive club to a fresh new look, vibrant Kumul club with a new logo and new membership cards.
The launch event took place in Port Moresby last night (Tuesday 24th Sept).
The enriched Kumul Club under the airline’s Destinations Loyalty Program demonstrates Air Niugini’s commitment to adding value and recognising its valued, loyal customers.
In launching the new Kumul club, Air Niugini’s Chief Executive Officer Mr Gary Seddon said the event marks a journey not only of rebranding but also a new image and destinations for Air Niugini.
“It’s an exciting opportunity for Air Niugini to rebrand with a new look to match where we want to go as an airline. However, it’s not just about rebranding, re-fleeting and service availability, but also about culture and attitude and recognising that we can do a bit more to make your journey with us more enjoyable.”
The new look Kumul club has three distinguished tiers, firstly the Kumul Club Premium - Formerly known as Executive Club Gold, this elite tier offers enhanced privileges and unparalleled perks for the club’s most esteemed members. This is followed by Kumul Club Domestic - Formerly known as Executive Club Silver, this tier caters to frequent domestic travellers, providing tailored benefits to enrich their journey within Papua New Guinea. Lastly and not the least, Kumul Club Junior – Formerly known as Minors Club, this tier caters for children between the ages of 11 – 17 years. When travelling alone for school or holidays, they can enjoy the safety and comfort of our Kumul lounges, as well as other benefits similar to the Kumul Club Domestic tier.
Apart from rebranding, Air Niugini also introduced the Status Points system, the airline’s way of recognizing and rewarding loyal members based on their travel. Under Status Points, customers can accumulate points together with the Destinations Loyalty Points to reach the different Kumul club membership tiers every time they travel Air Niugini. Previously, this was only done for travel.
Status Points complements the existing rewards points system, allowing members to achieve elite status faster and enjoy more exclusive benefits.
There is no change to the annual membership fees for the new Kumul club. Members will continue to have access to all domestic lounges in PNG and overseas partner lounges. The domestic lounges include Port Moresby, Lae, Rabaul, Mt Hagen, Madang, Hoskins, Kavieng, Wewak, Vanimo, Manus and Goroka, while international partner lounges include Cairns (Escape lounge), Brisbane (Qantas Lounge), Sydney (Qantas lounge), Manila (PAGSS lounge), Singapore (SAT Premier lounge), Hong Kong (Plaza Premium lounge), Nadi (Fiji Airways Tabua lounge) and Honiara (Belama lounge).
Air Niugini’s Chief Commercial Officer, Mr David Glover said the Kumul club members will also enjoy improved baggage allowances with plans for new lounges be opened up soon.
“Further enhancements will be rolled out in the second half of October which includes virtual cards, family membership, statement downloads, online claims for missing points, online membership payments. Our members also have access to exclusive discounts with our partners including Hannah’s Beauty Box and Lamana hotel.” Mr Glover said
Air Niugini’s Executive Manager, Customer Engagement Ms Lisa Hill said, transformation is not only about a new look and enhancements but also the broader strategy to improve the customer experience holistically across the entire airline.
Ms Hill who joined Air Niugini recently has 30 plus years experience in customer service across various industries. She said Kumul club is part of a comprehensive approach Air Niugini is taking to transform its services.
Ms Hill said, “And this includes the frontliners who greet you at check-in and board you onto our aircraft, to those working tirelessly behind the scenes, we are all collaborating to ensure that we not only meet but exceed your expectations. We also acknowledge that these improvements may not happen overnight, rest assured that we are listening to your feedback. We understand your needs and concerns, and we are taking them seriously.
“Every team member, from the ground staff to the executives, is aligned with our promise to not only serve you with care and excellence but be accountable for service improvements. "
The Kumul club offers a range of exclusive services and benefits that supports members every step of the journey from priority check-in to priority boarding, advance pre-seating, priority waitlist, lounge access and improved baggage allowance.
“The rebranding of the Kumul Club aligns with the iconic Bird of Paradise, which symbolizes freedom, travel, and connection—core elements of Air Niugini’s mission. Just as the Kumul bird represents the rich cultural heritage of Papua New Guinea, so too do we aspire to reflect the beauty and warmth of our nation in every interaction with you.” Ms Hill concluded
Ends…//
Corporate Communications Department
Wednesday 25th September, 2025
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